Darren Ellis is the owner of CrossFit NZ, New Zealand's first CrossFit gym, established in 2008. Through this and now his second location, Reebok CrossFit 09, Darren is on a mission to help regular people get fitter and healthier than they ever thought possible, through good old fashioned hard work and real food, delivered in a supportive team environment. CrossFit helps show people how to enjoy exercise again, and learn how to push themselves past preconceived limitations, both physical and mental.
Darren is also incredibly passionate about restoring professionalism to the fitness coaching industry, as influencing people's health is a huge responsibility.
A serious lack of direction in his youth led to dropping out of high school and heading overseas in search of inspiration.
A 6 year stint working for minimum wage in various jobs such as bartender, bouncer, tour guide, tractor driver, pub cook and divemaster, and visiting places like Congo, Ethiopia, Yemen and Guatemala; found him home to dodgy parasites and 10kg underweight, but with an ability to order food in Swahili, Turkish and Arabic. Not to mention a huge desire to make up for his poor effort in school.
A MSc in Exercise Physiology at the University of Auckland almost led him into academia but luckily he came to his senses, realizing that most of what he’d been taught was either wrong, or of no use in the real world. Through CrossFit NZ and Reebok CrossFit 09, he now gets to help people make incredible changes to their lives. He does his best to swim in the ocean and take a siesta every day.
He placed 4th in the 2009 and 2010 Australasian CrossFit Games, and was part of the affiliate team that competed in the 2010 World CrossFit Games.
Darren is a regular contributor to print, web and TV based health and fitness media, and regularly speaks and consults to sporting organizations, businesses, universities and television.